What is Google Sitelink and How to Get It?

What is Google Sitelink and How to Get It? – Ranking well for the main keywords allows the blog to bring consistent and relevant traffic to help the website grow.

Google sitelinks are a great way to increase your Clickthrough Rate (CTR), which will help bring in more traffic and strengthen SEO.

It’s no wonder that many bloggers want to get sitelinks on their blogs. Then what is Google Sitelink, and how do you get it?

What is Google Sitelink?

Sitelinks are links from the same domain grouped in search engine results (SERPs) presented with a short description.

Usually, sitelinks appear when we search for the brand of a blog, web, or product. For example, when I try to type in the keywords of a brand in a search engine, that’s how the results come out.

This sitelink function provides a better user experience and lets users quickly go directly to the selected information page.

Google analyzes a website’s link structure to find relevant and feasible shortcuts, which will then be displayed as a sitelink on the SERP page.
How do you get sitelinks on the Google search page for our website?

How to Get Sitelink from Google

In the search documentation, sitelinks are provided in an automated way by Google, which is entirely dependent on Google’s algorithm.

So if the site structure is challenging to analyze appropriately or there are no relevant sitelink keywords for the user’s query, Google will not display the sitelinks.

Even so, in practice, Google provides the best advice to be able to get sitelinks in search engine results, namely optimizing websites in the following ways:

Have a Unique Website Name

Google sitelinks are mostly displayed for specific brand search keywords. A unique brand name will easily rank in the first position of the SERP.
Avoid using generic names like “Cheap Gadget Store Site” because it’s hard for Google to know whether a user is searching for gadget shops in general or a specific brand.

It is essential to determine the brand name of a blog, web or product as an identity so that Google can easily understand the keywords the user intends.

Ranked #1 for Website

Google Sitelink is only shown for the first search result; in other words, the website brand name has to be ranked #1 if you want to have a chance to get a sitelink.

Therefore using a unique website name helps strengthen branding keywords to make it easier for Google to understand user intent when searching for our website.

Quality content, SEO optimization and promotion are also crucial for building reputation and audience trust to get many visitors.

The data structure and site navigation are clear.

As previously explained, websites with a complex or unclear structure are more difficult for the Google search engine to crawl and difficult for users to navigate.

The following is a simple example of a website structure that is easy to understand.
Google will consider pages directly linked to the homepage as necessary. Google will display these important pages on sitelinks.

Listing pages that play an essential role on the homepage the right step, such as About, Contact and Products/Services.

Because straightforward homepage navigation is the primary key so that the website has a good reputation in the eyes of visitors or SERPs.

Submit an XML Sitemap

Sitemaps aid search engines in comprehending, crawling, and figuring out which pages exist on a website.
Google may crawl every link available in the sitemap if the website’s structure is clear and you have connected the sitemap.xml to your Google Search Console account.
Google will index its database during this crawling process and choose which pages to show as links in the most pertinent SERPs.

Build Good Internal Links

Internal links point to all articles or pages from one website. In other words, this Internal Link is a link that leads from one page to another on the same website.
Apart from being an effort to improve website SEO, internal links also make it easier for visitors to switch to related topics that are relevant and useful for readers.

Many large websites implement internal links in each article instead of external links.
Because internal links help Google’s crawlers navigate websites better than external links if the external links linked are not considered suitable by Google.

Relevant Page Titles and Permalinks

Page titles and permalinks are one of a website’s most important SEO elements. The title or permalink is a brief point of the contents of the content itself.

When the title and permalink or description have nothing to do with page content, it will confuse Google. The algorithm makes it difficult to determine the site’s trust and authority level.

For example, the XYZ article title has XYZ permalink and XYZ description. This signals to the algorithm that the site is talking about XYZ.

This is also the practice of building SEO-friendly content to improve the quality of a website.